Insight to Action was an interesting project because they had already hired a web development team in New York, and we were brought on mid-project to address challenges with content and strategy. They also already had a graphic designer working on their logo so we functioned like a project manager overseeing the different components to make sure they all fit together nicely.

In marketing people often say “content is king” but after almost a year of design work the agency was still using filler copy (lorem ipsum) as copy and had asked the client to find their own images which had created a delay because the client was not sure where to begin.

It is common for agencies to ask clients to provide their own images and copy, in fact all our starting services ask that copy and images be provided as well. In most cases it is more effective and a lot more cost effective. The client knows their business best and should be actively involved in their marketing message and branding. However, when guidance is needed some agencies are poorly equipped to provide such assistance. Mostly because most agencies do not charge for business discovery. In theory that sounds great but in practice it usually results in little to no business discovery, especially for smaller or niche businesses.