For a limited time, the Federal and Provincial government are offering training assistance for employers to train their existing or new employees under the Canada-Ontario Job Grant (COJG).
Under this program, businesses can apply for up to 5/6 of the training covered through a subsidy for training Ontario’s workforce including tuition, materials, software required for training, and more, up to $10,000 per trainee.
Unlike other web and digital services, SustainableMrk has always been focused on teaching businesses how to manage their own digital marketing. We provide hands-on training, unique to each individual business maximizing time, efficiency and relevance by teaching businesses using their own, unique, business needs.
Our team of experienced marketers are not just familiar with technology, but also marketing strategy and communication, making our workshops a perfect fit for this program.
Not only will your staff learn the tools needed for effective marketing, but they will work on your business marketing objectives during each session with a professional marketer at your location.
Build your business website, setup social media, develop market testing strategies, create an email marketing program, and more with software, training, and other requirements all with the assistance of the Canada-Ontario Job Grant.
All applications are processed and approved prior to starting the training so you can be sure of assistance before committing and we can direct you to a service provider contact to assist with the application process and questions.
To start the process please request a quote for services so you can provide the service provider with accurate requirements for your application.
Please specify any software or materials you are currently using or would like to use.
Program Options:
Digital Marketing 101
Digital Marketing 101 is a comprehensive overview of today’s modern digital landscape applied directly to your business.
Starting with the basics of defining your niche, understanding your target audience, evaluating competition in the market, SustainableMrk will walk your team through the fundamentals of marketing and today’s digital marketing tools.
SustainableMrk will work with you to understand your business, your market including evaluating competitors and emerging trends, and apply the best tools and strategies to grow your business with easy to execute self-managed initiatives.
Software requirements may include:
– WordPress, Squarespace or other website/blogging service
– Google Business
– Photoshop or Illustrator
– Excel or other Data Analytics tool
Material requirements may include:
Computer, smartphone or tablet, digital camera
Build a website that you can easily manage and update yourself including just one password to remember, and one post that will automatically update Facebook & twitter. Search optimized and no coding necessary, can be easily managed from a smartphone including real-time web analytics.
Software requirements may include:
– WordPress, Squarespace or other website hosting service
– Google Business
– Photoshop or Illustrator
– Excel or other Data Analytics tool
Material requirements may include:
Computer, smartphone or tablet, digital camera
Create an e-commerce website or enhance your existing website with this more in-depth training program. Still with a focus on simplicity and efficiency, this program is mainly for those looking to manage sales or data from their website.
Software requirements may include:
– WordPress, Squarespace, Shopify or other Ecommerce Service
– Google Business
– Photoshop or Illustrator
– Excel or other Data Analytics tool
Material requirements may include:
Computer, smartphone or tablet, digital camera
Service specific social media training sessions to make sense of these wonderful but sometimes overwhelming tools. Each workshop will focus on one service, facebook, twitter, etc. to help build a better communication channel that grows your business, not just your following.
Software requirements may include:
– Hootsuite, or other Social Media Service
– Photoshop or Illustrator
– Excel or other Data Analytics tool
– Studio or Other Smartphone Graphic Design App
Material requirements may include:
Computer, smartphone or tablet, digital camera
Still one of the most effective marketing tools for businesses, and often free to use if mailing less than 2000 emails a month, but also one of the most costly if executed incorrectly with CASL (Canada Anti-Spam Legislation) fining up to $1 million if businesses do not comply, SustainableMrk will help you setup the best email marketing solution for your business in compliance with all laws and best practices.
Software requirements may include:
– MailChimp, Constant Contact or other Email Marketing Platform
– Photoshop or Illustrator
– Excel or other Data Analytics tool
Material requirements may include:
Computer, smartphone or tablet, digital camera
Working in conjunction with our offer solution website Toronto Common, SustainableMrk will work with you to develop and test new business strategies to grow your business. Rather than coupons or expensive promotions, we’ll use low cost, low risk, micro events to test and learn new and emerging trends in the market that fit your business objectives. Get ahead of the game by building programs that fit your business, attract repeat customers rather than one-off trend followers, and learn to execute using social media at the same time.
Toronto Common has had over 38,000 web views, has a following of over 2,000 Toronto based followers over multiple channels including email, instagram, facebook, twitter, tumblr, and more, and has sold over $21,000 in tickets with zero paid advertising, contests or giveaways.
Learn the strategies that loyalty programs use to grow their business from marketing experts that have worked with Aeroplan, Air Canada, Chapters Indigo, Club Sobeys and more, without the costs associated with running an advanced loyalty program.
Software requirements may include:
– Eventbrite
– Photoshop or Illustrator
– Excel or other Data Analytics tool
Material requirements may include:
Computer, smartphone or tablet, digital camera
Advanced Market Research Workshop
SustainableMrk’s Advanced Market Research Workshop provides businesses with the right tools and structure to learn about their business.
Conduct accurate market research that is relevant to your business using a local audience, get customer feedback and understand potential markets.
SustainableMrk works with your business to conduct the right research effectively and efficiently using the latest online tools.
Software requirements may include:
– Online Polling Service like Polldaddy or Survey Monkey
– Photoshop or Illustrator
– Excel or other Data Analytics tool
Material requirements may include:
Computer, smartphone or tablet, digital camera
Once the application is complete, and your application is approved, we will invoice the full amount and provide receipt upon payment to submit for reimbursement.
For more information on the program please contact Alice Tu or view their FAQ online.
SustainableMrk 